You're busy, I'm busy, blogs don't always hit the top of the priority list. I'm not going to get into all the reasons why keeping a regular blog is so important but I will say this: when it comes to consistent blogging...it would be a lot cooler if you did.
Sharing regular informative posts about your activities will help maintain the relationship with your art supporters. Through reading your posts they will be totally inspired by your creativity, and have a better understanding of your work. They’re going to think that you are super cool and they’ll be glad to get to know you a little bit better. By making them feel connected to you and your art practice they will naturally feel more inclined to ask you about upcoming shows and studio visits. It’s the equivalent of a cold call if you only blog when you are seeking to sell a new piece or advertise a show. Do you see what I'm getting at? It's a little more of that artist etiquette that let's your friends and supporters know that you aren't all about the fame and fortune when it comes to your art career. Ironically, this is also an amazing way to market yourself.
I read some fabulous advice on fabulousblogging.com, here are a few highlights:
Make each post work for you: If you’ve written 100 posts, chances are the first 40 weren’t anything that hot to trot. On your off days, pick a post to re-read and give a makeover. Add new images, update the SEO description and keywords, rework some it, and then repost it somewhere! Blogs are notorious for building up weeks’ worth of posts that don’t get seen again. The archives need some love too. Use those archives and maybe submit it to a relevant blog hop.
Reading other blogs: By golly, you must have a system. I don’t care if it’s bloglovin‘ or a reader, email subscriptions, or post-it notes, come up with a plan. Right now, I read blogs on my lunch break. I go through my list (not every one every day or that’d be alonnngg lunch break) and leave comments. I also try to hit up those who’ve commented on my blog, conveniently using the Comment Luv backlink.
Only write as much as you can keep up with: It does absolutely no good to post seven days a week unless you can also afford the promotion/marketing/commenting time each blog post takes. It is far better to post once a week and take time to comment, respond, and share your work than to furiously write 7 posts and not be able to reciprocate on anyone else’s stuff.
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