Jenny Holzer is an important figure in modern art, specifically in the area of text art. Most of Holzer’s work is very conceptual in nature, and rather than presenting her audience with an image to think about, she presents them with a phrase that may be somehow referential, or philosophical, prompting the viewer to think critically and try to unravel its meaning.
My favourite iteration of Holzer’s work are her projections – shown in various cities across the world, Holzer create s projections of phrases in large, capital block letters, to be splashed across buildings at night. The brightness and size of these projections creates bombastic, almost intrusive works that cannot be overlooked.
While Holzer’s works are often aimed at serious topics, she injects each work with a measure of poetry and humour that makes viewers want to read them and turn them over in their heads, rather than shying away. The public nature of much of this work, as well as the different buildings they are projected onto, help add another contextual dimension.