Attention-Getting Aesthetic: The Design Portfolio of Steve Ferris
Pindar Chardonnay (lable design)
Steve Ferris is a graphic designer and commercial illustrator based in Brooklyn, New York. In his practice, Steve creates designs for everything from print media and labels to clothing, working with a bright, attention-getting aesthetic eye.
Steve’s logo designs make use of high-impact font choices and bright, contrasting colours. It’s interesting to see designs for a variety of companies and products next to each other in the artist’s portfolio, and think about what each visual choice conveys. Included in this logo gallery are a few sheets of concepts for the same company, and these are also an interest exercise in symbolism and visual rhetoric.
The artist’s commercial illustrations utilize a variety of styles, each adapted to the needs and tone of the given subject matter. Illustrations for children’s books and media have a cartoonish, humorous edge to them while corporate imagery or instructional figures take a more serious tone. Steve shifts easily between these ideals with adjustments to colouring, line art, and detail.
